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~ Volume 11 : Issue 39 : October 03, 2012 ~
Celebrating 11 Years of Publication!
Helping 56,732 income seekers succeed with their businesses since January 04, 2001
** IN THIS WEEK'S ISSUE
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[x] ** Feature Article: Exploring New Ways to Market an Online Business
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How To Start An Online Business With The Right Focus
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[x] ** Small Business Tip of The Week : 3 Questions For Every New Business Idea You Have
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[x] ** Bottom Article: How Can You Use Twitter to Market Your Business and Website?
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[x] [[ TOP ]] ** Publisher's Notes:
Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!

This week we will be talking about Online Businesses. There are many ways to create, build and market online businesses. Here you will find a few suggestions that others have used.

I hope you enjoy this week's issue!

Blessed Be!

Have a great week and we will see you back here next week... same time, same place :)

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[x] [[ TOP ]] ** FEATURE ARTICLE ~ Send Yours in for Publication! Click Here!

Exploring New Ways to Market an Online Business

By Theresa Happe

You can read blog post after blog post filled with suggestions for promoting your website online, most of which contain the same information. Some tactics have stopped working, post Google Penguin. The best tactics aren't always common or obvious, and it may take a little creativity to come up with them.

You can't rely on your site being so great that the traffic will just come on its own and SEO is only just a part of the traffic generating process. There are things you can do without any technical knowledge:

E-Commerce

Let's face it. Some niches are downright boring. There isn't much of anything original you can say about furniture and you'll find yourself hard-pressed to encourage natural links to product pages.

So, how do you get creative with a boring niche? Ask yourself what is interesting about your niche. When it comes to furniture, people like to look at the photos, if nothing else. People like to share photos. What can you do with photos? You can run contests based around photos people take - link bait. (There are plenty of contest and sweepstakes websites where you can list your contest). You can find sponsors for your contests who promote the contest on their website, fan page or even offline in print. You can post photos on your Facebook fan page or Pinterest. You can have numerous photos of the same product turned into video and then submit that video to YouTube and other video channels.

Cross-Promotions

One thing that social networks are great for is discovering other pages/websites in related niches to run cross-promotions with. You can promote one another's fan pages, coupons, sales, etc. You can mention each other's website in a monthly newsletter and both sites gain new site visitors.

Guest's Content

You can find a guest blogger to write something for your website (he/she will be very likely to share his/her content on your site).

Guests need not be limited to the written word. I've found people in my industry who are happen to conduct live streamed video demonstrations in return for the opportunity to promote their products. This makes for exciting content worthy of a press release.

And, of course, as you may have suspected, I'm coming back to the most important point that you will have drilled in to your head everyone online now: make your content count. If you have writer's block, find writers in your industry, interview people in your industry and publish it, review products and/or services in your industry. Doing the same things your competitor does keeps you in a perpetual race. Creativity can set you apart and you'll be known for how you are different.

Theresa Happe works with NameFind.com, a website offering free tools for businesses to find business domain names, available social handles and related trademark information.

======================================
About The Author
Theresa Happe works with NameFind.com, a website offering free tools for businesses to find business domain names, available social handles and related trademark information.

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[x] [[ TOP ]] ** BOTTOM ARTICLE

How Can You Use Twitter to Market Your Business and Website?

By Stephanie Rosendahl

Twitter Marketing and your Business-How can you use Twitter to benefit your Business?

Twitter is different than social networks in general. It is for conversations, sharing information, context, content, and a lot of different things. It is often called the "Human Seismograph" because, at any moment, you can see what has our attention, and that information is broken down by geography and interests. Entrepreneurs use Twitter to help mold their business strategy as well as market their business.

Twitter and Marketing

With so much focus on Facebook, it seems that Twitter has somehow become the forgotten social network. But Twitter is still thriving. It is pervasive and has evolved into an information network, rather than a social network. Smart marketers are utilizing Twitter to the maximum capacity. This article will show you how.

Inbound and Outbound Marketing with Twitter

Twitter is both an inbound and outbound tool for marketing.

As a tool for marketers, it is a wonderful way to learn intelligence, focus groups and trends, which in-turn provides you the opportunities to apply those insights to design more informed strategies. As a tool for marketers, it is both an in-bound an out-bound tool. Inbound meaning it is a wonderful way to gain intelligence and then implement those insights into more informed strategies.

Further, inbound marketing is about having someone who is in charge of listening and trend analysis. Shared interests and trends, specifically what type of conversations people are having, are very valuable for informing companies and brands at national and local levels.

Outbound marketing engagement strategies include content marketing and getting your content out to your followers. Outbound marketing includes engagement strategies. Twitter is an excellent way to market your content, provide content to your followers and build a community through content marketing.

Content Marketing Tips

If you are in the business of creating content, if you are a blogger or you manage a blog, you must know that first impressions are essential. When creating content for Tweets, pay attention to these tips. You can spend hours slaving over an article, however, if you do not follow these tips your article might never be seen.

When people see your article for the first time, a person is making a quick decision, literally in a matter of seconds, as to whether or not they want to continue to read your article. The first couple of sentences need to be very short and your paragraphs need to be very short. Start out with asking a question and then summarize what the article is about and what benefit the article will have for the reader.

  1. Very short sentences and paragraphs
  2. Ask questions to frame the article
  3. Introduce what the article is going to be about. Long introductions are like a brick wall and stop many readers from reading the rest of the article.


When someone reads your introduction, you want the reader to be motivated to take time out of their day and read the rest of the article.

A carefully organized, planned and well-written library of articles can be a gold mine to a Twitter marketer, but only if that content is read. By creating tweets with links to your content, you not only provide valuable information to your Twitter followers, but you also funnel followers into your blog or website. Twitter is a way to introduce your business to the Twitter community, and links in your tweets are the vehicle at which you allow those followers to find your website or blog.

Twitter Statistics and its Evolution

There are 175 million tweets daily and 20% of Americans who are using the web are also using Twitter with 8% of those people active on Twitter every day. Twitter has become an extension of our public conversation at which people are finding value. Twitter is something very new and very dynamic. Although it may not be for everybody, it is evolving and people are using it more and more as a communication outlet, such as texting. Even people that do not tweet, are listening and watching trends on Twitter. It's greatest value is that it is a platform for shared experiences-what you are doing, what you are eating, what you are witnessing. It is a very human network, engaging and live network. News no longer breaks, it tweets!

Twitter is still in its infancy, but it is well on its way. People are using Twitter, but not as many of those people are affected by Twitter. It wasn't that long ago where broadcast networks did not want you to tweeting about their events live because that would ruin tune-in, and they wanted people to see the content on the television screen, for example. But in time, television producers and marketing executives learned that when they use tweets to talk about exciting moments and if they could design more "tweet-able" moments, it meant that they could actually drive tune-in because people would want to see what everyone was talking about.

Multi-media and Twitter

Twitter used to be about only text, but now Twitter has the ability to integrate images and video into tweets. The multi-media aspect on Twitter illustrates that Twitter is a platform for shared experiences and as such, you realize that experiences are not limited to text, but rather they are a sensation. Text is a natural way to share something but with others; a visualization of that moment makes more impact. People appreciate the tweet more if you combine all of the above (text, images or video) or two of the above and mix it up over time. So, multi-media in tweets actually means that the person creating the tweets is assuming the role of a producer or a publisher. You need to be thoughtful about what you are creating because you have an audience who has their own audience. If you are not engaging, if you are dry, if you are not putting much heart and soul into it, you get what you deserve. People will un-follow you and stop re-tweeting your content and responding. The more you share, you more thoughtful you are-you can create a community that is unique and inspiring, which in-turn motivates you to create tweets that are more insightful and more engaging. People appreciate it. Twitter is real-time. It is sensational and dynamic.

Twitter for Business

Other than just scheduling tweets to go out at random times using like a buffer app, some businesses are managing their Twitter campaigns differently. There is no one answer to Twitter for marketing. Large companies can have hundreds and hundreds of Twitter accounts with too many channels with no standards in engagement. Many companies treat Twitter as a strategic platform play. They started with some branding questions. What are we trying to do here? What is the story we are trying to tell? What is your business focusing on in the coming year?

Twitter channels that are evolving include sub-brands. In other words, large companies have many different Twitter accounts, each with their own purpose. In order to maximize the potential of each Twitter account, marketers need to realize what Twitter followers expect. They expect entertainment, customer service, and engagement. Each brand needs to develop a strategy around each of these initiatives that works its way from the top down and the bottom up.

Personal uses of Twitter

Individuals use Twitter to listen. What are people asking? What are people talking about? What are people frustrated about? What are people asking? Use these informational pieces to inspire content development strategies and source topics that you can present to prospects and clients. Then share back to your followers. This makes your followers realize that you are listening. Also, by sharing other people's content, you can share content that you stumble upon or content that you have found that addresses people's needs. Marketers tend to look at followers and re-tweet so they can look at reach, but residence is more powerful to look at. For example, how long would a tweet or a social object stay alive in a twitter stream? The best tweets can last an hour but most last only a few minutes before they fizzle out. If you manage your Twitter campaigns successfully, you have a greater impact because your followers know that when you share something, it is going to be very profound and helpful, entertainment or funny. If you regularly publish value and regularly have conversations, it affects your ability to resonate, which is good for business.

=====================================
ABOUT THE AUTHOR
Ms. Rosendahl has over 19 years experience in systems analysis, hosted applications, and management as well as 16 years experience in web hosting and Internet marketing. Ms. Rosendahl has a Bachelors from Houston Baptist University with a double major in Computer Information Systems and Business Management. Stephanie is the founder and CEO of Web hosting Houston firm - GreenHostIt.com green hosting.

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Creating An Online Business 101
[x] [[ TOP ]] THAT'S IT FOR TODAY...
Have a great week!
Until next time...

An' it harm none, do what thou wilt!

Regards
Michelle Hoffmann
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