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~ Volume 11 : Issue 34 : August 29, 2012 ~
Celebrating 11 Years of Publication!
Helping 56,002 income seekers succeed with their businesses since January 04, 2001
** IN THIS WEEK'S ISSUE
[x] ** Top Sponsor Ad
[x] ** Publishers Notes
[x] ** Advertise in Multiple Ezines
[x] ** Feature Article: 3 Ways on How to Do Ezine Advertising Successfully
[x] ** Quote of The Day!
[x] ** Ezine Ad Swap
[x] ** Horoscopes
[x] ** Middle Sponsor Ad
[x] ** This Week's Featured Video:
Return of Free Ezine Advertising
[x] ** Your Subscriber Ads
[x] ** Small Business Tip of The Week : 5 Freebies To Attract More Subscribers
[x] ** Publisher's Recommendation
[x] ** Bottom Article: Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits
[x]** Bottom Sponsor Ad
[x] ** Free Ezine Ads
[x] ** Submit Your Free Ad
[x] ** Monthly Trivia Contest!
[x] ** This Month's FREE Download
[x] ** Contact Information
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[x] [[ TOP ]] ** Publisher's Notes:
Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!

This week we will be talking about ezine advertising. Everyone knows that ezine advertising is the best kind of advertising you can find here on the internet. You can't find a more targeted audience anywhere!

Blessed Be!

Have a great week and we will see you back here next week... same time, same place :)

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[x] [[ TOP ]] ** FEATURE ARTICLE ~ Send Yours in for Publication! Click Here!

3 Ways on How to Do Ezine Advertising Successfully

By Gab L Chu

Ezines are those online magazines that you find on the internet, or those that are sent periodically to your email account. Once you subscribe to these ezines, be sure to find their magazine sent to your online account regularly. You can also usually get the magazine off the publisher's website. Concept wise, they are just like traditional printed magazines. They serve a particular niche, such as car repair, and can offer you lots of advertising opportunities. If the target subscribers are right, they can generate lots of traffic and sales for you. There are 3 methods to go about doing this.

Method 1:

Try checking out an affiliate program. If you join an affiliate program, you can get lots of options to advertise with various ezines, who are trying to make money online. Choose your ezines carefully, as the newer ones tend to have lower subscriber base, and it may not be worth the money getting in as an advertiser. Sure, the fees will most likely be cheaper, but hey, your time is precious, and you will want the best results for the resources put in.

Method 2:

If you don't want to get into an affiliate program, there is another solution for you. Try searching Google for a list of the popular ezines that support and markets to your niche. Check out the ezines themselves and see if their content is of good quality, and try to guess and estimate how large is the subscriber base for this publisher. These two factors will be key to determine if this ezine will be a good place for you to advertise in. Next, contact the ezine and negotiate on costs, placement, and you are done. The troublesome thing about going for a good ezine is that the advertising fee is often quite high, and you will compete with many other advertisers for the best space.

Method 3:

The last method is to publish an ezine yourself. First, identify your target niche consumers. Understand them, how they use products in your category, and analyze their lifestyles. Get more subscribers, and then you can sell to them as you gain more credibility. The downside is the large resources you have to put in to publish the ezine regularly, but the reward is often highly fulfilling.

The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.

======================================
About The Author
Gab Chu has helped hundreds of Internet Marketers create wealth from their own online information product empire using strategies to better product creation, and traffic tactic, secrets and techniques. Get $19 worth of a F-R-E-E Report by visiting Trialed and Time-tested Informative Resources at http://loveformarketing.com/imsuccess/

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[x] [[ TOP ]] ** HOROSCOPES -
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[x] [[ TOP ]] ** BOTTOM ARTICLE

Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits

By Greg Root

In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.

The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.

Example: who better to sell your health product to than a large group of people subscribed to a health newsletter? Or, you could pitch a business opportunity to a group already subscribed to another ezine about MLM and Biz Ops!

The idea of EA is fairly simple - but to make yours a success, you have to first determine which ezines or newsletters produce results, and which ones to avoid.

After a year and a half of EA, I've created a formula that produces increasing profit because I've learned how to avoid poor performing ezines and rip offs, while revealing the gems.

Strategy for Profit

I used to get ripped off about once for every 2 or 3 ezines I advertised in. They either took my money without running my ad (and ignored my subsequent emails), or my proven ads did too poorly for the money I paid.

The reasons ranged from abandoned ezines with working payment links, unethical newsletter owners, to a lot of ignorance and impatience on my part.

If you follow my proven strategy, you'll discover the best sources of ezines to advertise in - no matter who your target group is. And, you should see positive results every time.

This article outlines the steps to making your EA a successful return on investment (ROI).

Writing Your Ad

I won't go into details about ad writing, but if your ad is poorly written or untested, you should start with the cheapest ezines first. If you're really unsure of your writing abilities, I further suggest hiring a professional to write your ad for you.Because you can run your ad as many times as you want, your investment in a professional will more than pay for itself in the end.

Target your advertising

If you leap into EA without first researching your target group, you'll end up wasting a lot of time and money. Plus, you probably miss some of the best ezines available.

To determine who your prospect is, take the time to list the possible keywords that directly relate to your product and do keyword searches for ezines, newsletters, and ezine directories.

For example, if you sell herbs, a good keyword search would include: herbs, health, nutrition, supplements, etc.

Avoid Co-ops

While doing your ezine research, you will probably stumble upon the offer to use Co-op (bulk) advertising as the means for your EA.

To be blunt, you should never pay to use Co-ops for your EA because they are too difficult to track and usually contain untargeted ezines. Worse still, you'd find that most never run your ad.

Subscribe

Now that you've found your ezine target group, you'll want to know whether the ezines you found are a good option (i.e. profitable) for your EA.

I've found the best strategy for making this determination is to subscribe to the targeted ezines.

To keep the subscriptions readily available for further research, I recommend creating a separate folder to store your subscription data.

And because you'll need to subscribe to quite a few ezines, I also suggest creating separate email accounts dedicated to your ezine subscriptions.

Double Opt-In Subscriptions

In the process of subscribing, you'll quickly determine possible ezines to avoid. When you subscribe and get a notice that you must confirm your subscription, the ezine is referred to as "double opt-in".

Double opt-in ezines indicates a better quality of subscribers with a lower risk of bulk email addresses. For you and me, this means better ad responses (yeah!).

Solo Ads

Within the first week of your new ezine subscription, you should see solo ads from other advertisers. If not, the ezine may be too new, or worse, no one is advertising because of poor results. Worse yet, the ezine took the advertiser's money and failed to run the ad.

On the other hand, if you see two or more solo ads a day, their list is probably burned out due to over advertising. You're looking for no more than one ad a day, or a minimum of one ad a week. Keep watching!

Subject Line

Does the ezine put the advertiser's subject line in the subject of the email or do they just say something like "Solo ad from xyz ezine"?

Your subject line is the most important part of your ad and definitely should be in the subject of the email. No subject line equals no response.

Advertiser Response

Repeat (or regular) advertisers in an ezine is a very good sign that the subscribers are responsive. To further test responsiveness, I recommend looking through the ezine's online archives (if available).

Archives are previous email publications that the publisher has posted to their website for visitors to view. The archive search is not only quick and easy, but archives can also provide an extra trickle of visitors when your ad gets archived.

Testimonial Page

After passing the above steps, see if your prospective ezine has a testimonial page. If the ezine has gotten this far, chances are it will.

Waiting Period

The best indicator of responsive subscribers is the waiting period to run an ad in the chosen ezine. If the waiting period is a month or more, this indicates a very popular ezine with responsive readers. You've uncovered a real gem!

Web Forms

I've found that the better ezines have web forms that get your ad to the publisher's inbox and usually send auto confirmation of receipt. If there is no web form, try emailing the publisher a question first, like when the next ad run date is.

No response may indicate a poor choice in the ezine, or your email was filtered or blocked as spam. Wait at least 2 days and try emailing again using a different email account.

If your emails still don't get through, neither will your ad. (Ironically, your payment always go through). Trust me, if they fail to communicate, save your money and time and move on.

Free Classifieds

If the ezine offers free classifieds, this is another good place to run your ad. Since classifieds usually don't produce responses, any activity from your ad here would further indicate an active readership.

Ad Tracking

Never advertise without using an ad tracker. You can purchase one or better, use one of the many available online for free. Ad trackers give you a url that you use in place of your website address.

The new url gives you important information like how many visitors you had, where they came from, and some list the number of sales per visitor.

This tracking information is crucial to the direction of your ad campaign because you'll learn of the need to change your ad and/or the sales page. More importantly, you'll know for certain whether the ezine produced enough visitors for the advertising price you paid.

Run Your Ad Twice

If your ad produced a great response, wait a week or two and run the ad again in the same ezine. I've found you'll probably get as good if not better results the second time around.

I would advise against running the ad a third time in a row because most of your prospects will be found in the first two runs.

Rotating Ads

Once your ad has been tested and you have a base of 5-10 solid, performing ezines, start rotating your ad between your ezines.

For optimal results, make sure 2-3 months have passed before running your ad in the same publication. Keep building your base and watch your profits grow!

=====================================
ABOUT THE AUTHOR
Greg Root has been using ezine advertising almost exclusively since 2003 and owns and maintains The Ezine Ad Tester© [http://www.maxprofitpro.com]. See the results of his ezine advertising campaigns to find the best ezine marketing resources on the internet.

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PLR Voodoo
[x] [[ TOP ]] THAT'S IT FOR TODAY...
Have a great week!
Until next time...

An' it harm none, do what thou wilt!

Regards
Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine
http://free24karatmarketer.com

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