~ Volume 11 : Issue 33 : August 22, 2012 ~
Celebrating 11 Years of Publication!
Helping 55,981 income seekers succeed with their businesses since January 04, 2001
IN THIS WEEK'S ISSUE
[x] ** Top Sponsor Ad [x] ** Publishers Notes [x] ** Advertise in Multiple Ezines [x] ** Feature Article: Benefits of Online Classified Ads to Your Business
[x] ** Quote of The Day! [x] ** Ezine Ad Swap [x] ** Horoscopes [x] ** Middle Sponsor Ad [x] ** This Week's Featured Video: Effective Advertising Strategies * Bill Bartmann * WealthNET
[x] ** Your Subscriber Ads [x] ** Small Business Tip of The Week : Make Yourself Accessible [x] ** Publisher's Recommendation [x] ** Bottom Article: Do s and Do nots For Effective Advertising
[x]** Bottom Sponsor Ad [x] ** Free Ezine Ads [x] ** Submit Your Free Ad [x] ** Monthly Trivia Contest! [x] ** This Month's FREE Download [x] ** Contact Information
Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!
Wow... what a week it has been. ZeekRewards shut down, the death of Phyllis Diller... it has been the end of an era, for sure.
For the past 3 or 4 days, my husband and I, (you may have heard of him - Udo Hoffmann ) have been fielding questions left and right from people who are taking advantage of the governement shutdwon of ZeekRewards to get us into THEIR program(s). (Programs which, to be totally honest, suck. I mean, think about it... one month FREE... and then they hit you for $99 per month)
Yes, it sucks that Zeek went down... right when we were going to start pulling some money out of it. That REALLY sucks... BUT... see, we were smart. We did not have all of our eggs in one basket. We have learned that lesson! :)
Two other companies, which are NOT based in the "good ole" U.S.A, and which have products/services which will NEVER go out of style (gold, food, gas, clothing, etc), are what are sustaining us through this horrible time.
Once you have looked them over and joined our mailing list, please contact me for more information about how these programs are changing my family's lives!
You'll thank me for it! :)
Have a great week and we will see you back here next week... same time, same place :)
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Benefits of Online Classified Ads to Your Business
Unlike in the past when they only appeared on the newspapers, classified ads are now a common sight on the internet. Numerous sites are actually dedicated to classified ads, and these sites provide business people with a chance to promote their products and services cost effectively. What's more interesting is the fact that most of these online sites offer their services for free. You can therefore manage to promote your business to a large number of potential customers at no zero cost. This aspect of online classifieds has made them extremely popular among business owners worldwide.
Other numerous benefits come with the use of online classifieds to promote your business. This passage will help you to identify some of these benefits so that whenever you are looking for the best place to advertise your products or services, you can always include them on your selection list. The first thing that you should note about these free classifieds is that they help you to save a considerably large amount of money that you could have otherwise spent placing an advert on newspaper, TV or radio. The only way to survive in these hard economic times is to try save as much as you can on your expenditure. Using these free classifieds, you will be able to save money that you can spend on other important matters.
Another important benefit of using online classified ads is that they allow you to promote your business to the greatest number of people, all of who are your potential buyers. They even give you a chance to make your business known internationally, something that could cost you’re a treasure if you were to do it via radio or TV. This service is also important because it allows you to put as many classified ads as possible, and in turn this means that you will be able to put your message across to your target consumers more clearly. However, there are some online classified sites that do not allow double postings of the same ad and other rules and regulations which must be followed.
Unlike the newspapers, online classified ad sites allow you to reach out to customers in a more direct and customized manner. These online sites are optimized for easier accessibility to categories of familiar interest to the user of the directory. For example, if someone is searching for snowblowers or snow shovels, a directory may suggest snow removal companies. Most of these online classified based websites can be found on the various search engines, which means that once you've placed your advert on one of these sites, there is a possibility that it will be noticed by millions of browsers all over the world.
People who run these online classified sites are experienced in using keywords to make the free classifieds easily accessible to the general public. From the perspective of the person running such a website, it is in their best interest to make sure the site ranks high on search engines. What's more, they know how to promote their sites and therefore there is no way that your classified can go without being noticed. You also have the liberty to choose the kind of browsers that should have access to your online classifieds by dividing your target audiences along demographic lines. However, if your products or services do not a specific target consumer, you should make your classified ads available to everyone, again inviting one and all to become potential clients!
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There are so many ways to advertise these days that it is hard to know what options to use and how to use them. Here are some quick and easy tips to effectively advertise your business or product.
Do be sure to book ahead for the holidays. If you want to place a television commercial or newspaper advertisement around the holidays, you need to get your ad in these places months ahead of time. Many businesses clamor to get their ads in around the holidays and will have to pay top dollar for it or take the least popular times if they wait too long.
Do keep your message fresh for the variety of media outlets. Do not use the exact same copy for each type of advertisement you employ. You do want to keep the same message, but use different words for different media to get that message across. This way you will not be annoyingly repetitive.
Do tout your benefits, not your features. People want to know what your product can do for them. This is what draws them in. They will learn about all your great features after you have garnered enough interest for them to walk into your store.
Do learn from other advertising campaigns, including your competitions’. When you see an ad that really grabs your attention, take note and think about why – what about it made you look, stop, and take the time to read or listen? Ask others in your company or family to do the same. You can also ask what your co-workers’ favorite commercials are – they are bound to remember at least one. Write these down and see if you find a common factor that makes these commercials so memorable. Try to incorporate this factor in your advertising materials.
Do not advertise in one type of media. To be effective, advertising has to be repetitive (but not annoyingly so! See above.) This is best achieved through different channels – newspaper ads, radio ads, brochures or other color printing pieces, flyers, billboards, and television ads – the list is nearly endless. By advertising in a variety of places, you will get your message out to more people – the people that do not watch television, you will get through the newspaper. People that do not walk by your flyers will hear your radio ads.
Do not convolute your message. Keep it simple and short. Do not add too many details. Yes, your products have all these great benefits, but pick the top two or three and focus on those. If you add too much information, people will get confused or will tune your message out. Also, keep the layout simple by using easy-to-read fonts and limit the number of photos.
Do not forget to use your headlines. In any print materials you have – brochures, flyers, letters, etc., be sure to include your product’s benefits in your headlines. Most people skim before they read, so the way to draw them in to read your smaller ad copy is to attract them with your headlines.
About The Author
Kaye Z. Marks is an avid writer and follower of developments in color printing industry and how these improvements can benefit small to medium-scale business. Visit http://www.justprint.com for information.
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