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~ Volume 11 : Issue 27 : July 11, 2012
Celebrating 11 Years of Publication!

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Creative selling holds a very definite place in our economy today, and it is the only power that can keep our economy strong, balanced, and capable of expanding to meet the new situations and new conditions that are developing with lightning rapidity. These new situations and new conditions will require new products and new services. Only the salesman can create the new markets necessary for their success. The men and women who sell are not only faced with a responsibility, but with a definite challenge.

** IN THIS ISSUE
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** Feature Article: The Home Based Business: Concept, Mission, Vision and Strategies
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** This Week's Featured Video: Guy Kawasaki on Successful Marketing: Plant Many Seeds
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** Small Business Tip of The Day : Always Have A Goal For Your Marketing And Content
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Please... If you have $10.00 or more to spare... please send a donation to the American Red Cross to help the victim of the March 02 tornados in the southern USA... there are a LOT of people who have NOTHING left... Insurance will likely help those in need, but at this moment, there are many without the bare necessities... It takes very little to give amazing help!
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** FEATURE ARTICLE ~ Send Yours in for Publication! Click Here!

The Home Based Business: Concept, Mission, Vision and Strategies

By Tim Babere

Any undertaking usually starts with an idea. In the case of putting up a home business, this will definitely emanate from home based business ideas. Initially, you have to know your primary purpose in choosing to put up a home enterprise, your motivations and thoughts. All these will have to be part of your business plan to make sure that it works well.

Steps to Success for Home Based Entrepreneurs

The first step is to put together a vision which provides you a picture of the way you see your venture after having launched it. This vision will motivate you to succeed and can be segregated into objectives to measure your performance. It can include considerations such as determining if it will be a local or international undertaking; the number of clients you wish to take on; how many persons you wish to employ; revenue and profit projections; and, competitors.

You need to identify your specific mission which should be your expected deliverables to customers. This mission can extend beyond your clients and include suppliers and the local community. Next in line are the business values which are described oftentimes as the focal points that serve as your guide as entrepreneurs. The values remain as is even if plans and techniques change. With regards to business strategies, you have to realize that there is not a single strategy in any enterprise. There are different strategies for each field that should work collectively and harmonize with each other. The business strategy enlightens you on achieving your vision and carrying out your mission while adhering to the values that have been instituted. Finally, there is the aspect of business tactics which may be necessary to attain shore-term positive results such as minimizing expenses or increasing sales.

Target Markets and Solutions

It is important for individuals engaged in business to find possible clients who face problems or have requirements that your enterprise can resolve or handle. Your target markets should be agreeable to solutions that you are offering and possess the financial capacity to hire you. These potential clients should be easy to access so your marketing can be relatively effective.

You have to find a solution by doing an exhaustive market research. If you understand the needs of your clients, it would be much easier to discover that answer. This will save you on time and funds. At the same time, you need to implement systems that can simplify your operations and give you the freedom to be flexible.

Home based business ideas are just the start of something different from the traditional employment that you may have been used to. This is home based entrepreneurship which has advantages and downsides. Yet, it all boils down to a person being a clever business person who can find solutions for the problems of numerous clients. This time you will be working from the home and this will be a different environment, new challenges and fresh opportunities.

Home based business ideas serve as a prelude to actual opportunities for entrepreneurs who wish to try another approach and face new challenges in the world of business. Learn more about- home business ideas

Article Source: http://EzineArticles.com/?expert=Tim_Babere

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Guy Kawasaki on Successful Marketing: Plant Many Seeds

** TIP OF THE DAY From AdClickMedia
Always Have A Goal For Your Marketing And Content

It's one thing to create content or put together a marketing content that "gets the job done, but always remember to have set objectives for everything you do.

Focus on one goal (ex. more leads, increase sales, follow up with prospects, educate readers about your offers, etc.) and base your efforts on accomplishing that.

When it comes to content, chances are those in your market will have more than one problem you can help them solve. Consider brainstorming a list of these problems and use what you come up with to create a content schedule you can use as a focal point for your marketing.
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How to Write a Successful eBook - Part II

By [http://ezinearticles.com/?expert=Scott_Brooks]Scott Brooks

In this article I'll cover the final two steps involved in writing a successful eBook. Once you've determined to write an eBook for the purpose of helping others and have deciding on an overall theme, it's now time to perform market research to find out if there's a demand in the niche you've selected. The final step is to design your layout and create the content. Lets take deeper look at these two steps.

Perform market research to check for demand. This step involves searching to find products in your niche that are already selling. Some individuals think one should take the opposite approach and hope that there are no products selling in their niche. They don't consider that there's a good reason that a products don't exist on a particulate topic. It's because there isn't a demand for them. Now I admit there are occasionally revolutionary ideas that have become poplar, but most of these ideas were driven by massive advertising budgets. The average person cannot afford a nationwide billboard and informercial campaigns.

Self-published eBooks are marketed by online advertising such as content marketing. This article you're reading is a form of content marketing. Blogging and video marketing are also forms of content marketing. I'm not covering marketing today, so I'll get back on topic now.

To perform market research, I encourage you to search Amazon for books written on your niche. Make sure these books are generating sales. You can determine this by looking at their rank and the number of reviews. If you cannot find a single book on your niche, then it's probably because there's no demand.

Another method for conducting research in order to determine profitability is to type your niche's main keyword in a search engine and look to see if ads are showing. if no ads are showing, most likely it's because there's no demand for products in this niche.

Design your layout and create the content. This is the final step - the creation of your eBook. You decide how you want you eBook to look. Next you create all the sections of your eBook (table of contents). Be sure to include all the steps that should be taught on your niche. I can't tell you how many eBooks I've purchased that left me disappointed because there were steps left out. Give your customers real value in your eBook by providing genuine, easy to understand and complete content.

By the way, would you like to know the steps for writing eBooks? Download my free guide today to learn how: How to Write eBooks

Scott Brooks is a successful internet marketer who has been helping people create and sell info products since 2004. Visit his blog at: http://sellinginternetproducts.com

Article Source: http://EzineArticles.com/?expert=Scott_Brooks
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The Clickbank Crash Course - Pt. 2
THAT'S IT FOR TODAY...
Have a great week!
Until next time...

An' it harm none, do what thou wilt!

Regards
Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine
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